![]() But setting up all social media platforms individually for live streaming can be a real pain. One common feature of a lot of social media platforms out there is the ability to go live and interact with your audience. ![]() So as a business or a brand it is essential to have a presence on all platforms where your audience spends a lot of time. These days, there are multiple platforms to socially engage with each other and with brands. Talking about social media, your audience can be on any platform. It almost forces your audience to follow you on social media accounts which increases your brand’s social media authority. They can be turned into video courses or be used as social proof. Live videos can be recorded and can be reused in several ways. And having engaging readers is always a boon for businesses. Going live to connect with your audience makes it more personal and, hence it engages the readers to a whole new level. Due to this, video consumption has gone up considerably and the next phase of the video era is broadcasting live to connect with your audience. The advancements in technology have made access to gadgets and the internet cheaper. The other con is multistreaming requires a third party tool that costs additional money.Broadcasting a video live also known as live streaming on various platforms has become a trend. I know this is to make it better, but when you do this for a business, you can't afford let downs. My biggest con would be that the software can be buggy and requires updates. It also allows you to bring in separate audio that is a struggle with other live streaming platforms. I use it for teaching classes in Zoom since I don't have to screen share via Zoom and use it as a virtual cam that allows me to use all the features in ECamm when presenting. I have been able to create a profile that allows me to do vertical video recording on my desktop that I can create videos for platforms like TikTok and Instagram. ![]() ![]() I like the multiple features including scenes, multiple cameras, overlays, and the ability to have multiple profiles. I feel it is the product that other live streaming companies are attempting to emulate. It has allowed me to create much higher-quality videos as a content creator and educator. I have had a great experience with Ecamm Live. While on the one hand it's quite powerful because it lets you create unique live streaming experiences for your audience, it also represents a challenge because, despite keyboard shortcuts being available, things can sometimes get a little confusing if you have several camera scenes – I wonder if there would be a more intuitive way to do this. I mention Ecamm Live's "camera scenes" as one of my favorite features the platforms brings to the table. This enables you to switch to different scenes and camera angles, which is ideal when you're discussing something, you'd like to showcase something or you feel like putting emphasis on a point you're making. you on camera, a slide or video in the background, you on camera with a lower-third banner being displayed). One feature I'm a fan of is the ability to set up different "camera scenes" (e.g. It may take a moment to learn everything that the platforms lets you do but there's a lot. things have definitely changed in the last couple of years! I really like the fact that Ecamm Live has become a sort of "Swiss army knife" for pretty much all things live streaming, and it now enables you to stream on several social media platforms, including YouTube, LinkedIn and Restream. I have been using Ecamm Live for years, when the platform was exclusively working with Facebook Live. ![]()
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